The whole story is very skimpy on details but it seems this guy is trying to pull off quite a bit of hacky and "clever" tricks (I'm gathering this from the posts about two previous rejections). Considering this, this doesn't seem to be as frivolous act of Apple as it is made to be.

On top of this, the complaint that Apple do not respond doesn't ring true with me. In my experience, at the very least in the past 6 months Apple have become very prompt in responding, especially to rejection issues, and have provided a contact phone number to further expedite the process.

To me this looks like some guy venting his frustration that Apple are calling his bluffs and is a good excuse for people to gratuitously bag on Apple.