Proof of work isn't a big concern if the hard problems are also economically valuable to solve; there are myriad such problems.
For a PoW to be valuable it needs to be cheap to verify. Hard problems usually aren't.
Part of it is that if its going to be a currency, its not particularly appealing that some group gets arbitrary benefits from the act of mining, for free. The government has the power to force such a currency on us, but otherwise, unless the economically valuable activity is globally valuable, its a difficult proposition to justify.