Really, tbgvi? I like it. The control panel is easier to use in the site redesign that came with rebranding. Pay by the hour is new for them, but I don't see them as being more like the competition.
And I figure the re-branding makes sense for them. Everyone here is a coder, but vWorker has lots of users, with those projects for SEO and logos and transcriptions. Changing from "coder" to "worker" probably helps the designers and writers, now that vWorker is marketing to their buyers as well.