You're so spot on. Some companies do not introspect deeply enough, nor do they have the desire! I've met some of them and guess what –– they don't end up creating a profile on Key Values. Honestly, I think it says a lot about team who put in the time and care to create a profile. The exercise of selecting 8 values and qualifying them signals a real desire to invest in people, culture, and to make sure values actually translate into behaviors.

Re: your example, I see it as my job to encourage them to communicate who they are loudly and proudly! There's pressure on both sides (job-seekers and employers) to check all of the boxes. It doesn't make sense to do that at all though.