Qualcomm has to decide which impacts its business more: loss of Apple as a customer, or drop in revenue per chip due to licensing.

Obviously, Qualcomm doesn't want either, which explains the lawsuits filed. But if Apple can turn to Intel and MediaTek as suppliers, that cuts Qualcomm completely out. What choices does Qualcomm have left other than to capitulate to and mollify Apply?

It's fascinating to watch two large corporations publicly duke it out. I think Qualcomm has overplayed their hand. I'm not sure what other customers they have (probably Androids?), but without Apple, what does Qualcomm become?