Thank you for the suggestion.
> "Once we hit about $20,000 MRR"
Interesting. I wonder why the $20k MRR... I have $50 MRR (dollars... not thousands). But I don't see anything about affiliate marketing that would prohibit starting early.
> "Once we hit about $20,000 MRR"
Interesting. I wonder why the $20k MRR... I have $50 MRR (dollars... not thousands). But I don't see anything about affiliate marketing that would prohibit starting early.
For some $N MRR (magic point where you look for scalable channels), N should be large enough that you have a product that your market wants and will pay for, and the market is large enough that you were able to manually scale it to N.
The heuristic is something like "if you can get big enough doing low-efficiency/manual marketing, you've likely gotten close enough to the important things* and can move on to testing scalability".
* things like product/market fit, market size, clear communication, well defined value prop, etc.
It's not so nice because it can screw consumers over a bit (e.g. try and find a non-biased review of an affiliate marketed product such as convertkit)