How do I fight Internet Defamation?

Not by trying legal actions to make the defamatory content go away (google the Streisand Effect to see why). This includes legal actions to get the site to remove the content.

Instead, you have to fight it with facts and evidence, in public. Or else you just have to ignore it.

If you are European or Argentinian: https://en.wikipedia.org/wiki/Right_to_be_forgotten

I wrote a long comment, then decided to turn it into a blog post cuz I know a good bit about the subject:

http://michelerebooted.blogspot.com/2017/10/how-to-deal-with...

Personally and cordially getting in touch with reporters with a difficult to refute fact sheet helps. Being cordial is super important.