I won't pay 10 dollars a month (each) to the NYT (LAT, WaPo, et al) for a subscription I might quite happily pay 5 to 20 cents for an article though. I can see a service that functions a lot like EZPass, you load your account with 5-10 bucks, you agree to pay by clicking a payment button on a landing page on a website, the rest is mostly automatic, require more than just a click thru for anything larger than say, 25 cents. You could even set it up so it doesn't prompt you to pay until you're more than half way thru too.
Yes, It'd take some doing to build infrastructure and get content providers online, but it would eliminate a lot of the mechanics of paying for news, information, online media and other like content (as well as many of the privacy and practical concerns of ad based content payment).
The big thing is to make it content agnostic, it can't be part of apple, google, facebook, whatever, it needs to be something that functions just as a payment/escrow service, not part of some other media empire - part of the utility of such a service is universality. I'd also steer clear of person to person payments, large transactions, pretty much just be a one-trick-pony (at least until you have wide penetration), and only go after small payments - all of those other markets are well served by a multitude of providers, and would serve as a distraction from the primary product.