Neal Stephenson's Interface (1994) has never been more relevant.

"The corresponding item on the list was highlighted, a bright purple box drawn over it so that the user could see which category he was dealing with at the moment. The hundred categories and names on the list were as follows:

  IRRELEVANT MOUTH BREATHER
  400-POUND TAB DRINKER
  STONE-FACED URBAN HOMEBOY
  BURGER-FLIPPING HISTORY MAJOR
  SQUIRRELLY WINNEBAGO JOCKEY
  BIBLE-SLINGING PORCH MONKEY
  ECONOMIC ROADKILL
  PENT-UP CORPORATE LICKSPITTLE
  HIGH-METABOLISM WORLD DOMINATOR
  MIDAMERICAN KNICKKNACK QUEEN

..."