Even for a well funded hospital this should mean that the procedure now becomes less expensive. Especially important for pets where you can be out of pocket for half the price of one of these.
I could imagine the standard of care changing, however, and that might make a difference. If cheap ultrasounds become ubiquitous and more physicians are trained in their use, the use of ultrasound among generalists might increase, freeing up specialists to take a more narrow focus. I could see this technology being particularly useful in emergency and critical care settings.
1 = http://www.modernhealthcare.com/article/20141216/blog/312169...
2 = http://www.choosingwisely.org/patient-resources/echocardiogr...