I enjoy Doctor Who (though it's been getting worse for the last 5 or so years) but I do NOT want to be called a Whovian.
What's the first image that pops into your head when I say "Trekkie"? It's probably not someone with good health and hygiene, is it?
Personally I think it's quite creepy and dystopian. Then again, is it worse than wearing t-shirts with the name of a software project on them outside of conferences about that specific software? That's kind of cringy/cultish too, when you look at it from the outside, but it doesn't feel that bad when large parts of your life revolve around that particular software.
I apologize if it comes off as sexist, because that's not my intent. Cutesy labels trip my cultometer. Hard. It's a creepy indoctrination technique, and I'm incredibly uncomfortable with it, especially after having grown up in a very gaslit home.
I did not mean to say that being cute needs to go away. If you want to have a teddybear on your desk called Mr. Snuggles, that doesn't bother me in the least.
What bothers me is cutesy labels like what we're talking about here. They're so commonly used in a manipulative manner that I have trouble seeing them as anything other than scary.
I don't like them for when people watch TV or listen to music or use a programming language. And I despise them when companies try to act like there's a strong bond between employees by breaking them out.
Very, very creepy. Please don't contribute to that. That's all I wanted to convey.