I guess another possible explanation is some very sophisticated combination of location tracking and Kellogg’s targeting people they know will be primed by that promotional item. And then of course it could always just be an amazing coincidence.
All I know is I revoked microphone permission after that.
EDIT: Something just occurred to me. Facebook doesn’t have to be the one using your microphone to target ads. The ad buyers just have to have a way to match your phone to your ID (which they can easily; there was a site posted here a while back that sells that) and then listen in through ANY one of the apps you have installed. If this were the scheme, Facebook could reasonably get away with saying “WE don’t use your microphone to target ads.”