>> Well, some of those privacy and security nerds happen to work for companies like Google and even have influence over those companies' hardware purchases.
>> So now AMD has just lost a big chuck of potential Google business...
> Devil's advocate: if large customers care, AMD can easily give them a "special" microcode image with it disabled...
> However, these fixes are generally not offered to the public even when they already exist (again, see: Intel HAP)...
Google could take the "don't be evil" motto one step further: they could require CPU vendor give them publicly available microcode that disables these "features." Basically, they could use their market clout to put the PC market in the right direction.