George Hotz: I Can Make Your Car Drive Itself for Under $1,000
youtube.com
youtube.com
In-car technology is a largely untapped market but there's better opportunities than something that requires access to the vehicle's most secure, most safety-critical systems. I personally would love to see a startup that works with car companies to create infotainment systems that work as dumb terminals to cell phones. The web browsers and media players that ship with cars are woefully outdated in just a few years and never updated; imagine now if there were a simple standard ala Android Auto that just put your phone as the "brain" for a variety of tested, secured, "documented APIs" to your car's functions.
Although in the video he comes off as somewhat BS-y and irresponsible (you screw up your PS3 while hacking, you brick it; same thing for a car may very well kill you) I still like his overall maverick approach to the problem. Having a cheap cell-phone based OBD-II interaction mechanism with a simple GUI will may not solve the self-driving problem but may provide input for people to improve their driving. Therefore the "fitbit for your car" analogy is very apt.