Whenever I read car magazines they are always talking about the need to reduce unsprung weight. Supposedly, high unsprung weight causes a harsher ride - so this is not a given?
In an application I have lots of experience with, mountain biking suspension, the overall sprung weight relative to the frame/rideris so low that even doubling the wheel weight or cassette weight doesn’t really effect suspension performance. (Pedaling rotating mass is a different story)
In a car or truck, where the overall mass of the car is very large, adding more unsprung mass might not matter so much. The car still has a lot more inertia than the wheels. You should be able to make up for the heavier wheels with better suspension valving and improved shims. Problem being that most factory standard suspension is really bad.