VetPronto is being euthanized

There's a lot of vet management software, but really only two that matter - Cornerstone and IDEXX.

All the vet schools use one or the other, and so do the vast majority of large vet clinics and corporations where young vets get their first jobs. If they ever start their own practice, they've already gotten use to Cornerstone/IDEXX, so there's no reason for them to switch.

There's little demand from clients to see their records online or transfer their records electronically. Sorry, HN crowd, but that's just the way it is with non-techies. The practices that do offer it use a number of third party integration services. However, the demand is so low, those companies hardly make any money because they can't charge very much.

In the Midwest you don't need heartworm pills half the year. Vets will tell you that you do despite scientific evidence. Awesome industry.

>The more successful marketplace businesses (i.e. Uber, Postmates, Instacart, Rover)

I chuckled at the inclusion of Rover.com in there. I don't know whether they're successful or not, but I have used their service and hate everything about it. I found the one pet sitter that I ever want to use for my dog, and I no longer have any real need for Rover. But because I found the sitter through them, I now have this useless third party inserted into all my transactions with the sitter, and they often screw it up. (My messages to the sitter either don't go through, don't go through quickly, or go through but are garbled.)

I'm under the impression that rover isn't doing too well because I'm starting to see the annoying little upsells and desperate growth hacking attempts every time I log in. There's the "tell other people about us and we'll give you a discount," pop overs when trying to perform a transaction. There's little 2 and 3 dollar add-ons suggested at every step. There's the constant attempts to get you to give them more information in every interaction. (You know the ones, "Your profile is only 72% complete - click to complete it!")

Frankly, the only service I want is a 1-time flat fee finding service for the actual providers. I don't know if they could make money at that, and I don't care. But I actively avoid rover whenever possible because it removes value from the proposition for me.

Of course they have notes. But it's so much easier and more reassuring to remember key facts about patients beyond the immediate medical issues.

It's also easy to forget they see a lot of patients - every day.

So being able to remember names, relationships, interests and prior sessions with hundreds of patients - all the social glue that makes non-trivial reassuring smalltalk possible - is a hugely useful skill.