Looks like its almost completely worthless for consumers. Real world performance is the same as NVMe drives yet at much higher $/GB
Now... to be fair consumers applications in the modern cloudworld are generally not storage-limited. So maybe your point is defensible in a specious sense. But as actual performance measurements go, these really are ripping fast drives.
Are we reading the same article?
I use Spitfire stuff, mainly Albion, but the voice requirements these guys have is on another level. The Optane speedup would certainly mean more voices, and perhaps remove the need to have separate SSD's for each large kontakt library?