That was me and my wife. I'm pretty sure our baby stuff accounts for most of that growth.
It is quite telling: 2007, 2008, 2009 were <10 orders. Then 2010, after my son had been born: 41. 2011: 98. 2012: 138.
2016: 270...
It's all about establishing the habits.
https://www.amazon.com/gp/b2b/reports
What a really great feature and cheers to amazon for having something like this available.
And congrats!
lol My wife and I just added our own registry there...
We got a bunch of lego sets for the older kid that way, and the discount counted!