Thanks for the links! I'll check out your side project :)

Using Google's URL shortener, or any other public one, generally means you don't get to choose the link keyword because they share a global namespace.

You wouldn't be able to get goo.gl/team, for instance, but you can with Goat - the namespace is private. This means you can easily create memorable short links like ga.tc/team instead of goo.gl/ql1k23.