Twitter Says It Overstated Monthly-User Figures for 3 Years
nytimes.com
nytimes.com
> San Francisco-based Twitter also disclosed that it had discovered an error in how it had measured its user base since 2014 and revised its estimates downward, but said the difference amounted to less than 1 percent.
https://www.reuters.com/article/us-twitter-results/twitter-s...
Just finished the book “Chaos Monkey” by a former PM at Facebook, and he goes into detail about how Facebook, and particularly Google with Google+, were padding their numbers by 30, sometimes 40%. If anyone wonders how the bottom will eventually fall out of some tech companies, it will be a real but not terrible decline in usage, that leads them to more scrutiny, that then reveals histories of fraud on a Wall Street level scale dating back over a decade.
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley https://www.amazon.com/dp/0062458191/
20 years in and the only two ad products that really work universally are the intent-based ads attached to search on Google and Amazon. Everything else is just shit CPM awareness spam. Sometimes better than shit when used with intelligent retargeting, but mostly shit.
Really? There’s an HBO show in its fourth season predicated largely on the premise of SV hypocrisy and bad behavior.
Is Twitter really claiming that they do not store even aggregated data on number of users for more than a year? Or does the data prior to that not have any distinction between Twitter and third-party users that could be used to correct their error? I would be amazed if a social media platform of that size had such weak retention policies, even for their own sake. Maybe I am too used to the paradigm of Google/FB where data is gold stored in Fort Knox.
Yeah - WHY would this country want that?
Oh, I see now - twitter is crack for lunatic presidents and they now need to store that there...
Sentiment mining is the new hotness.
It's only now that the government and media are putting pressure on Twitter to deal with "propaganda accounts" that the company is finally willing to remove those bots, which will diminish its number of "users."
Also, if Twitter's analytics are so poor that it can't tell that a good percentage of its accounts are bots, then I feel sorry for the advertisers buying Twitter's pitch.
...they committed outright fraud for three years, all to boost their MAUs by less than 1%[0]? All without getting caught?
Committing fraud of that scale and getting away with it for that long is actually pretty difficult. It's hard to imagine why a company that's already experiencing growth in every single quarter during this time period (except one) would take such a great risk, and still end up with numbers that are basically a rounding error away from the correct ones.
Occam's razor: they discovered a mistake which had very little impact, and then they corrected it.
[0] https://www.reuters.com/article/us-twitter-results/twitter-s...