Your comment reminds me of a documentary about bike gangs and mafia rivalry. As it turns out, people prefer having the bike gangs take over mafia businesses. Even though they are more or less the same, the former delivers its "services" in a cleaner and cheaper way.
I guess we can say the same here too.
The whole problem is because of the fact that Google is scary big and has data no government or company has ever owned during the human kind.
I see what you did there...
I get that you're being sarcastic. But what's your actual point?
There is nothing new to be scared about. Landlords already exist.