Stitch Fix has grown at a steady but not outrageous rate
bloomberg.com
bloomberg.com
I had a really, really good experience with it. When I first signed up, one of their stylists called me for a "style interview" in which she asked follow-up questions to my answers on the sign up form. She also had me send her pictures of major pieces of clothing (shoes, jackets, etc.) that I already owned so that she would know to send matching stuff. It was great - I did two "trunks" with them, and kept everything (probably $1000 worth of clothing and accessories), and still wear each piece five years later.
In comparison, Stitch Fix never called me before sending me stuff. As a result, I kept only one item out of five they sent in the initial shipment, and it has been two weeks and I still haven't really worn it. Overall it feels like a shitty version of TC, and I can't say I'm impressed. I'm going to wait for the next "fix" or whatever they call them and probably cancel afterward if it is similarly bad.
They seem to be really, really smart (devious?!) with the pricing for the individual pieces. If you don't keep all 5 items, they charge you a $25 "stylist fee". The price difference is then not all that large in many cases to keep all 5 items, vs sending a couple back.
I'm sure they tune their algorithms so that items more likely to be kept are the pricier items, and items that you are most likely to send back are the cheaper ones. Or maybe they even vary the prices per customer, based on feedback and prior history, to increase the odds of a "full purchase". If they don't, they should.
Either way though, it saves me hours of shopping at malls or other stores, and usually does reasonably well with the styles and pricing. I like the service overall.