'Neopets': Inside Look at Early 2000s Internet Girl Culture

"According to Sharon Lamb and Lyn Mikel Brown in their 2006 book Packaging Girlhood, nearly 60 percent of Neopets' visitors were girls, which is high for a computer game in the early 2000s. Glixel reached out to Neopets' original creators for more detailed data, but did not receive a response."