Of course there are people that want to get help but you might be surprised to know that on average people wait for seven years before wearing a hearing aid starting from when they would benefit from one. There are customers (more than you would believe) who have hearing loss, that test the product for a month and still decide not to buy it.

Also the type of hearing aid you need is highly dependent on both the hearing loss profile and the specific life situations when you don't hear well. If you have profound hearing loss and stay mostly at home and need help to watch TV or have conversations in a silent enviroment you can benefit from a basic hearing aid. If you are a bartender with a slight hearing loss and need help in noisy environemnt even a top of the line one might not make an appreciable difference.

Finally free hearing aids always suck because the free service you get with them sucks and they do not take the time to see you multiple times and fix the fitting for you. It is normal to see a customer in the shop for a one-to-one with the audiologist 4-7 times in the first three months. That is expensive and difficult to disrupt because the value is the in human interaction