Personally, my money is on Apple and Google squabbling over who gets to buy Cochlear, Oticon, and Starkey for their IP and regulatory know-how, and then just mopping up the floor with the rest of the players in the space.
It's already begun, actually: https://www.wired.com/story/how-apple-is-putting-voices-in-u...
Wired fundamentally does not understand how crappy CIs can be, so it's too enthusiastically reported, but I'm pretty sure this is the opening salvo.