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I wasn't alluding to cost as in money, though I do agree with others here that you're paying one way or another.

In relation to Facebook user I was alluding to addiction and the way you pay for that addiction.

Yes, but the discussion is about service providers using Facebook's platform, not Facebook's end users.

That's true but you are, hence so was I when replying to you.

I was not, actually. That's why I said it was a bad analogy.

Oh I must have been confused when you said "end-users". But either way I think my analogy stands.