I'm not super confident the answer to #2 is yes. But that's the kind of market research you should do before jumping in.
The other alternative is to follow in the path of Signal, make a free, open-source alternative. Survive on grants and donations if you're lucky.
https://news.ycombinator.com/item?id=15534480
Thanks for introducing me to her essays.
I'd rather see people work on ways to facilitate the transition to the inevitable post-privacy world than see people waste time making crappy "privacy-oriented" clones of existing tools.