Playdom Acquired By Disney For Up To $763.2 Million

I'm very curious to see what Playdom can do with Disney's IP. Especially with the Marvel Comics acquisition Disney made last year, there is great potential to build some really interesting and "sticky" social games around Spiderman and friends.

Kind of interesting to see. Disney's last big game acquisition was Club Penguin for $350MM and a $350MM earn out potential which they were unable to meet:

http://paidcontent.org/article/419-disneys-club-penguin-miss...

This deal total is similar, but with $500MM in cash and a smaller earn out. Good for the management team structuring the deal with more beneficial terms for shareholders.

It will be interesting to see how Disney's massive promotional reach and IP library can impact the value relative to Zynga. Will Zynga's mastery of product management and game design stand up to Disney's juggernaut of recognizable brands?

They also acquired iPhone game startup "Tapulous" about a month ago. Clearly they have big plans for social and mobile games.

http://techcrunch.com/2010/07/01/tapulous-acquired-by-disney...