The extent of my profile that can be built (and is probably available) is absolutely insane. Picture this: most people use a single email ID to register anywhere. Dating sites, e-commerce, social networks, banks, and even offline stores. My online purchases can be linked with my preferences on OKCupid that can be linked to ads I am clicking that can be linked to my offline behaviour. Personalised pricing is direct result of that. Who knows what other interactions are being shaped by it. Because the power of having this profile is limitless.
There's a Gmail trick to avoid it by using "+random_name" suffix but that is easy enough to circumvent. Disposable email IDs are banned from most sites and I never found it easy to integrate in my workflow. I have been pondering about building a service that acts as a mask to your real email ID, can be configured to forward emails to your real ID and can work with your personal domain name. I know some people who are running similar kind of setup here; a service might be helpful for those who don't might not want to go through the trouble.