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"randomly attributing any good campaign to them seems a little strange to me"

That would be strange, and is probably an aid in the interpretive task of reading the post ;)

"In philosophy and rhetoric, the principle of charity requires interpreting a speaker's statements to be rational and, in the case of any argument, considering its best, strongest possible interpretation."

http://en.wikipedia.org/wiki/Principle_of_charity

This campaign DID come from W+K. So did the "Write the Future" World Cup campaign.

Ironically, the "write the future" World Cup campaign featured a bunch of players who, for the most part, played poorly in the World Cup, didn't make it past the first knockout stage, or in one prominent case (Ronaldinho) weren't even called up to their country's squad.

Great commercial, though. Their "Take it to the Next Level" from two years ago was great too.

According to Wikipedia's page on W+K, these commercials did in fact come from theme.