The Times loses almost 90% of its readership after going pay

guardian.co.uk

7 pointsadamhowell2 comments

So the real question is whether the £1.4m a year they estimate they'll bring in now is significantly higher or lower than the revenues they were generating when they were free.

I would assume their operating costs are now noticeably lower, at least from a hosting and bandwidth perspective. Maybe this isn't a doomsday scenario for them.

I would say that little money isnt worth the loss of readership. Let's say the next scheme to save the empire is tee shirt sales. They have lost 90% of their customer base. Driving away customers isnt going to save newspapers.

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