It's more than that. Their behavior has changed.
Some years ago everyone was on their side because they were fighting for network neutrality and building Google Fiber and supporting Linux and providing Chilling Effects links to notify users of DMCA censorship and generally sticking it to the MPAA/Comcast/Microsoft.
These days they're not only not really doing that anymore, now they're misidentifying videos with YouTube Content ID and infecting web standards with EME and tracking everyone much more comprehensively than they used to.
People only think you're on their side as long as you continue to do things that show you're on their side.