Some of us just wanted to drink that because it tastes good...
When you say it's "on your bullshit list" do you mean you don't believe in things like free radicals? Or do you mean that you don't think there's antioxidants in abundant supply in said product?
As far as antioxidants themselves are concerned, if you do go the pills route, be sure it's not too much. High levels are linked to increased cancer risk, which is the opposite of what people are going for. How much is too much? I dunno, but I figure the amount I get from drinking tea isn't going to kill me.
"'The term "superfoods" is at best meaningless and at worst harmful,' said Catherine Collins, chief dietician at St George's Hospital in London. 'There are so many wrong ideas about superfoods that I don't know where best to begin to dismantle the whole concept.'"
https://www.theguardian.com/uk/2007/may/13/health.healthandw...
PS My WIFE says superfood at least 3 times a week and I have a ton of Chia and Quinoa in my kitchen I like the taste of them and my wife feels healthy. I bought them on Amazon in bulk and were super cheap.
Now if I could only get her to stop juicing!!!!!!! UGH that is the worst! Ginger and Prickly Pear with God knows what else!
"Anecdotal sources describe coconut water is used in India for the senicide of elderly people, a procedure known as thalaikoothal.[13] In this custom, the elderly person is made to drink an excessive amount of coconut water, eventually resulting in fever and death, the exact causes of which have not been determined.[13]"
It's well-known that green coconut vendors are very common in India (https://commons.wikimedia.org/wiki/File:Tender_coconut_vendo...). They have a cart of coconuts, chop the top off of one as you watch, and hand it to you to drink. As a tourist, it seemed to me to be safer than drinking water.
So, to the original point above, coconut water is not waste, and is quite refreshing, and fills a useful niche if you're worried about stomach bugs.
This comes up with some regularity in my circle of friends. They've been sold the idea that the value of exercise is only measured in terms of calories burned per minute of activity. Not only is this negating 90% of the benefits for exercise, it's also a useless measure because it's impossible to out-train a bad diet and excess calories.
The thing is, this only applies during high-level competitions, and in no way counts for the rest of the time. Nobody can compete at that level endlessly, obvious. More importantly, it doesn't raise their basal metabolism beyond a certain point, and the basal metabolism is what counts in overall long-term caloric consumption.
For regular humans, there's simply no getting around the fact that running a mile only burns 100 kCal or so[1], and it's possible to eat more than 100kCal in seconds simply by eating a single Reese's peanut butter cup[2].
1. http://running.competitor.com/2015/03/training/many-calories...
2. https://www.hersheys.com/reeses/en_us/products/reeses-peanut...
They pay three times the price and six times the wholesale price. They are the same berries, harvested the exact same way.
You can double the price again, if you have someone hand pick them instead of raking them. Even better, you can charge them about the same price and let them pick the berries themselves.
Fresh, for me, refers to having coconut water where the coconut was cut off the tree minutes prior to being opened up. I don't know enough about how Zico and the like are process to speak with any intelligence as to how it might affect the end-product.
EDIT: that being said, I wouldn't pay $6/liter for coconut water. That's overpriced by a long shot, IMO.