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When he says "plain text email", what he means is "HTML email with very little styling". Sending true plain text email without a multipart HTML section is much worse for deliverability, from my experience (assumedly because plaintext emails are almost always "automatic emails")

> Sending true plain text email without a multipart HTML section is much worse for deliverability, from my experience (assumedly because plaintext emails are almost always "automatic emails")

I find that statement very surprising. I haven't sent a single HTML mail in... all the time since I started using email. I never had deliverability problems that I could trace down to the mails being text.

(I also have surprisingly few deliverability problems to begin with and my gut feeling is 90% of hostmaster complains can be described as "you've been blocked by the spam filter because you were sending spam".)

Why is sending true plain text email worse for deliverability?

the article is anti-design. not anti-html.

It's still HTML, just completely unstyled. So there's still support for including tracking images.

You definitely use html but only <p>, etc

Basically markdown output converted to html