I never understood why the Zune never succeeded. It was a great little player.
[0] https://www.amazon.com/Zune-Digital-Media-Player-Black/dp/B0...
I think it was primarily due to three things: (1) it didn't get released until 5 years after the iPod; (2) while many people loathe iTunes it was widely used and liked by everyday people, and it was introduced 8.5 months before the iPod released; (3) Microsoft wasn't viewed as a "cool" consumer brand.
I also had one after only using cheaper Sansa Clip type mp3 players prior to that. I believe it was on sale and was a more affordable alternative to an iPod when I wanted to try something that could hold a lot of music, do podcasts, had an FM radio, and essentially avoid iTunes (which I'd tried and disliked).
Sadly, it was stolen after a few months and I gave up on the idea. I still have an old Sansa Clip in a drawer somewhere for occasional use. Otherwise, even back in the Zune days I often just streamed Shoutcast stations on my old Treos and PPCs before moving on to more modern smartphones which are more likely to be used now. I load up a USB stick to keep connected in the car for specific things I want to listen to. Otherwise it's just Youtube Music or (still) streaming Shoutcast stations.