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> I believe Google has considerably more goodwill

I wish this idea would die. They are an ad company. They want to stuff themselves into every facet of your life and milk you for information.

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If someone told me 20 years ago that people would become "fans" of massive advertising companies that engage in mass surveillance at levels that would make the Stasi blush, and delude themselves into believing those ad companies "care about them and just want to help", I'd have called them crazy.

Now, watching it all actually unfold, I'm starting to wonder if I'm crazy.

You're not crazy. Ad companies are great at marketing themselves and getting better and better. Many people buy into it although and it's concerning how aggresive Google, Facebook and Amazon are with bringing their eco-systems into every facet of our lives.

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