However, the point was really to bring up the fact that experts in any field are going to be useful. EP's rant was primarily that he felt that a mediocre business guy has no place amongst elite hackers in a software startup, and I would mostly agree with that. I would also say that a mediocre code monkey has no place in a startup either.
But if you can identify some true talent- regardless of their specific discipline, you could have a great addition to the team. Would anyone NOT give the next Seth Godin something to do in your startup if you had the chance?
P.s. Another crack at business schools- at least at our undergraduate program, this is also what all of the kids on sports scholarships were enrolled...
Good times.
"I think the wisdom here is to not throw the baby out with the bathwater-- because most biz types are useless doesn't mean they all are."
But again-- the question is... What productive stuff is there to do in the first 3-4 months of MOST web startups besides code/design/write? And if you can't build something, what are you going to do to earn your equity? If the value you add is down the road a ways, what are you risking while the builders work for free for 50-60 hours a week for no pay?
Besides that, you don't need to be a programmer to help flesh out a design. You don't need to be a hacker to help grow, shape or evolve an idea. With an end-product in site, there is plenty of work to be done away from TextMate or BBEdit!
I do agree that design is important (I'm a designer myself-- tho if I couldn't code a bit, too, I wouldn't have enough work to do).
Very few start ups bring any significant skill to that end and have atrocious workflows/UIs. You can have the most elegant code in the world that can scale magically to no end but turn off everyone who looks at it.
And that's ignoring the bigger picture - there's a large difference between what one amazing coder thinks would be awesome and what any market is actually interested in. Don't get me wrong, it's very likely the same that can happen to a business superstar too, but if nothing else it's crucial to have people from different perspectives involved in a project. You work to avoid tunnel vision that can completely lead you down the wrong path and waste those months of 50-60 hour weeks.
Also I would be willing to put forward that if you're not doing 50-60 hours worth of non-coding work for a startup, you're probably doing it wrong.