First time I've seen that. That should really be the standard for any author who decides to pepper their articles with 'memes' and other unrelated distractions.
Perhaps this is a cultural or generational thing that I am interpreting in the wrong way, but whenever I follow a link to a blog post filled with these kinds of distracting animated pictures I tend to just give up on the article after encountering the first one. I just can't fathom why someone who wishes to inform or enlighten readers on a certain topic feels the need to include a plethora of irrelevant distractions.
Nice to have a way to turn them off so I can give the article a chance based on its merits rather than the presence of memes.