But that's how it has been for years, at least on third world countries. I live in Mexico and we know that the big companies here have been betting on that end-game since last century =P. The two biggest and most influential companies in Mexico: Telmex (from Carlos Slim) and Televisa are known to cater to the low income audience. Televisa's owner, in 1993 said that they made TV programs for "jodidos" (slur for poor people)[1].

[1] http://www.proceso.com.mx/336733/television-para-jodidos