Statements like these always make me wonder why certain obvious things weren't tried. If it's so generic, why wasn't it tried on Chess? Or was it tried, failed to impress and thus didn't make it into the press release?
This is a big problem with all these public discussion on AI. Almost no one speaks about algorithm failures. I haven't seen a single research paper that said "oh, and we also tried algorithm in X domain and it totally sucked".