Say what you will about this, but you gotta admit that it's perfectly catered to the Instagram selfie crowd, and she's definitely going to make a pretty decent amount of money off this idea before it's all said and done. It hits all the points: unicorns, bright colours, and twee feminism. Not my thing, but kudos to her for making it work.

I'm not sure even hipsters want to claim audience ownership or affiliation for this one. The typical latter day hipster proclaims association with the pseudo-obscure, not abundant confection gore.

I don't know that hipsters is the correct classification of the target crowd, it seems to be right for a population of vapid folk with abundant discretionary cash that see hedonism as an achievement. (--hey you kids, get off my lawn).