I see a lot of confusion in the comments about "is it a motorcycle helmet?" If you scroll past the picture to read the _first two sentences_ I think it's pretty clear.

> From air pollution to high demand on smart wearable technologies there are many emerging problems for people who live in crowded cities. Very soon we will need to cover our nostrils and mouths with a filter to protect our health against inevitable air pollution.

It's a wearable computer placed on your head, under the assumption that you'll want to wear full head-cover anyway.