This is a good example of how Microsoft often does marketing poorly. The text reads like a script for an in-person product launch. On the page it doesn't even make sense "When you think about Microsoft and you hear our mission – to empower every person and every organization on the planet to achieve more – it’s powerful." What?

And then after all of that, you click through to the store and there's no pricing information whatsoever and no pre-order date on the store page (there is a date buried in all the text in the announcement), just an unfriendly "Not available" broken button... no price, no date, and I don't even remember what was supposed to be interesting about the thing. Something about having more pixels than a Mac. Whatever interest I had in the product evaporated a long time ago, but the lack of concrete info on price makes me forget about it entirely.

Edited to add: Oh cool, I just went back to the page and noticed the "Microsoft Band", a product that was officially discontinued over a year ago, is prominently featured in the navigation bar across the top of the page. Good work, team!