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Cloning seems pointless to me - they will be ahead of you time-wise. You need to have a good case you can do it better, then it makes sense. Just be prepared to be called a knock-off. Differentiation is normally what people do even if its pseudo differentiation.

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Completely agree, in cloning the company one would add his/her own interpretations and approaches to problems and features just by implementing as a engineer who is not at the cloned company. The twist is the differentiation that one intuitively feels exists or can be created that makes the pursuit of cloning that much more meaningful and perhaps effective. (just re-posting this comment as it applies to yours).

Which automaker was first? How come there are so many still out there?

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