- Protocol: 3.0 or 3.1
- Power: QC, PD, or none of the above; how many watts
- Alt-modes: HDMI, DP, TB3
- Chipset features: UAS
Once you've assigned all of these to a color, the higher end cables are going to look like a pride flag or something. The solution is really not that simple at all and it's far from guaranteed that once adoption picks up that you can just assume your device/cable combo "obviously" supports what you want.
On top of all of this, construction of USB-C cables are far more complex than your run of the mill cable. They're active devices with apparently absurdly tight tolerances. Did everyone forget about the Benson Leung's spreadsheet of killer cables? Even if the industry can figure out a user friendly branding, it's still a roll of the dice for whether you'll fry your laptop.
Lastly, USB-C seems like a mandatory weakening of security. In a few years time, you won't have any other choice but USB-C and now suddenly any random charger (or cable!) could be the easiest rootkit ever deployed. The cute pen testing exercise of dropping USB thumbdrives with backdoored Word docs is going to get a lot more serious. I wonder how long until we have "hardware firewalls" that attempt to rein in USB-C devices. We're past the "USB condom" at this point.