They were already in the crosswalk when the car hit them. What should they have done, precisely? This victim blaming that happens to cyclists and pedestrians after they're hit is shameful.
I find blaming oneself is always the best strategy in life especially in a close-call life-and-death situation. Agreed, it is self-deluding at times. And I would never apply such judgement on others especially the dead -- what would be the point.