There are a great many people building businesses on the unique features of BTC.
This "nobody uses BTC" meme needs to die-- yes, it is still the early days, it's a new technology. We're still in the "hey I got a personal home page on the information super highway!" stage of adoption-- but that didn't mean the internet was useless.... and we haven't even gotten to the bull market and pets.com era. It would be silly to say the web was useless since nobody needs their own homepage.