You're on HN though. When I used to do websites I would give options with tiered prices. Something on SquareSpace (or similar) would be a cheaper option but I would let them know why. A custom, scratch built site would be 3-4x more money so they would usually go with the cheaper option. Very few clients truly cared about the website. They just knew they needed one and didn't really care about the method used to achieve it.