Trying to sweep it under the rug is, IMO, morally wrong all by itself. If you're doing something, at least admit it. Not all of the things GP is talking about are considered warcrimes, and it's sometimes a word thrown around to make it look like we care about something after the fact, but we still do it.
But you need to consider this in the context of actual reality, where nearly all "war" is really a police action taken extrajudicially by ultrapowerful states against guerilla groups or civilian populations in order to ensure the dominance and power of wealthy global interests. Every war in the cold war was like this.
The doctrine of the acceptability of mass slaughter of innocents is how the people with weapons have chosen to use them in these non-existential "wars" but that isn't a justification for that choice.