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This is when it pays off to just minimize the use identifiable information.

Finally there might be a drawback to just collect just because it seems to be valuable and might be exploitable tomorrow. The vast majority of companies never even recovers the development cost of collecting the data, no wonder they don't have the energy left to secure it.

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Folks who designed their applications with data reduction and data economy in mind have a much easier time with all of this.

We're not really keeping anything other than what's needed to run an ISP/telco. We kinda do need names, addresses, all of that information in order to keep track of subscriptions and bill our customers correctly.

I don't know what kind of nasty data the marketing department keeps, I'm only looking at the engine room :-)

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